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October 26, 2009

All Business: Pull back in recession? No, it's time to innovate

  • Companies that embrace innovation during a downturn have new things to offer once demand picks up.
  • By RACHEL BECK
    AP Business Writer

    NEW YORK — A theme is emerging from the flood of recent corporate earnings reports: Cost cuts are boosting profits.

    Investors are cheering, but they shouldn't. Even in these tough times, more CEOs should be talking about how they are seeking out investments, developing new technologies and making acquisitions.


     
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