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February 10, 2012

UK launches major tourism campaign

LONDON (AP) — Britain's Culture Secretary Jeremy Hunt launched a major campaign on Thursday to attract an extra 4.6 million tourists to the U.K. through advertisements in 14 cities worldwide.

VisitBritain, the main U.K. tourism association, said the goal of the campaign, dubbed “GREAT,” is to maximize the tourism and business potential generated by Britain's hosting of the 2012 Olympics.


 
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