October 25, 2000

Design Detailings: Rethinking brand strategy

As part of Architecture Week 2000, the Seattle chapter of the American Institute of Engineers and the Consulting Engineers Council of Washington on Wednesday, Nov. 8 are hosting a discussion, "The Flame: Rethinking Brand Strategy, Your Business and the Marketplace" by Tim Girvin, a Seattle-based strategic branding and design consultant.

According to the promotional flier for this talk, Girvin has patented a technique called "Brand Quest," to elicit the "personality and emotional content of brands to increase their presence and pull." Girvin, whose clients include Procter & Gamble, Coca-Cola, IBM, Apple, and Microsoft, will present success strategies and case studies in an interactive format. The event will be held from 6-9 p.m. at Ray's Boathouse in Seattle. The cost is $40 for reservations made by Nov. 1; thereafter, the cost is $45. To make reservations, call the CECW (206) 623-5936.

Johnpaul Jones to speak

On Monday, Nov. 6, Seattle architect Johnpaul Jones will talk about the conceptual and final design of the Smithsonian National Museum of the American Indian in Washington, D.C. Jones & Jones Architects & Landscape Architects is the lead designer for the museum, which is under construction and scheduled to open in the winter of 2003.

The lecture, which is free, takes place at 6:30 pm in the auditorium of Architecture Hall at the University of Washington. For more information, call (206) 543-7679.

Spokane marketers tackle contracting woes

The Marketing Associates of Spokane (MAS) on Thursday, Nov. 16 is offering architecture, engineering and construction firms tips on winning contracts at Fairchild Air Force Base. "Breaking the Project Barrier at Fairchild Air Force Base" with Grant Furulie, the contracting officer for the base, will be held at noon at the RAM Restaurant, 908 N. Howard St., in Spokane. The cost is $13 for MAS members and $25 for nonmembers. The reservation deadline is Thursday, Nov. 2. For membership information, or to make a reservation, call MAS Vice President Marty Orchard at (509) 838-8681.

LMN plan receives APA/PAW award

The American Planning Association and Planning Association of Washington have given LMN Architects' "Destination Downtown: Light Rail Station Area Analysis for the City of Tacoma" an Honor Award in the category of transportation plans.

"Destination Downtown" assessed the development potential of transit station areas and identified desirable characteristics of new projects, recommending land use and transportation strategies for reshaping Tacoma's downtown.

Sound Transit provided funding to the city of Tacoma to conduct station area planning with the goal of identifying strategies that will foster transit-oriented developments around Tacoma LINK stations. This planning document involved a 14-month effort by Mark Hinshaw and Aninditra Mitra of LMN Architects, Leland Consulting Group, KJS Associates and the city of Tacoma.