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September 18, 2002
NBBJ Retail Design has hired Sandie Pope and Toki Wolf as strategic and creative leaders of a new multidisciplinary retail design studio. The studio launches a new program, "Come to Your Senses," bringing clients together with a variety of NBBJ designers to create sensory-rich, identity-building environments.
Pope is the new strategic director and Wolf is the new creative director. Graphic designers, interior designers, artists, industrial designers, media specialists, copywriters, behavioral psychologists, merchandisers and architects all take an active role here.
Over the past 15 years, NBBJ Retail Design has completed 700 stores and 2.7 million square feet of retail space, working with retailers to turn their brands into creative environments. "We stress the importance of good design to the brand strategy, whether developing a prototype or refining an existing concept," said Pope.