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January 10, 2024

Gensler Seattle has promoted Jacob Simons to principal. As Gensler's NW Regional Strategy Practice leader, Simons leads a team of researchers, strategists, and designers, and offers thought-leadership across a diverse array of clients and industries. As a director of design strategy, he integrates his background in social science and design to tackle a host of complex problems and opportunities.
Simons is responsible for building partner relations; strategic advisory and facilitation of research, strategy, and prototyping; and elevating the cohesion and impact of Gensler's global strategy practice.