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Architecture & Engineering


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July 24, 2024

Branded to win: An architect's guide to competitive bidding

By CHERYL MCINTOSH
Third & Arch

Potential clients are seeking more than just impressive portfolios, innovative concepts, or the least expensive option. Whether it's a private project or public, potential clients want to partner with firms that demonstrate a collaborative, professional approach, a genuine commitment to delivering a successful project and strong overall value. Both private and public projects often take years to complete, and clients also want to be reassured that a good working chemistry will help see them through the inevitable challenges that arise. This is difficult to communicate within the limited dimensionality of an architectural project proposal. When executed in conjunction with a comprehensive brand strategy, the competitive bidding process provides an opportunity for firms to not only showcase their ability to meet the project requirements, but also demonstrate their hard and soft skills, cultural fit, and ability to foster a positive working dynamic.

By recognizing that prospective clients are evaluating the entire package, architecture firms can tailor their bidding strategies accordingly. This involves highlighting previous projects that demonstrate strong project management and client communication skills, as well as emphasizing the firm's core values and defining culture.


 
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