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Architecture & Engineering
The Client Coach How to build strong business relationships |
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May 19, 2004
The Client Coach: Marketing lesson from the golf course
By RANDY TUMINELLO
Special to the Journal
Special to the Journal
Listen to the difference between the following golf swings. First swing: swishhhhh whack! And now for the second swing: swishhh dink!
Can you tell the difference? The second one was mine. The first one was the next Tiger Woods swinging next to me at the driving range. As we continued to practice, I tried to act cool, pretending like I wasn't paying attention. He continued his swishhhhh whack while I remained equally consistent with my swish dink!
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Previous columns:
- The Client Coach: Know when to quit -- and when not to, 04-21-2004
- The Client Coach: How much is a client worth?, 03-24-2004
- The Client Coach: We've all got to sing for our supper, 03-03-2004
- The Client Coach: Want loyal clients? Take Relationships 101, 02-11-2004
- The Client Coach: Winning: who wants it more?, 01-21-2004
- Client Coach: Benched? Get back in the game, 01-07-2004
- Don't fall into the overselling trap, 12-10-2003
- Look out for the low cost trap, 11-26-2003