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June 5, 2003

Sightward

Bellevue-based Sightward appointed John Messner director of sales and Michele Halliday senior manager of sales. Messner and Halliday will focus on selling Sightward's Catalog Optimizer, a custom modeling and reporting tool that helps catalog marketers fine-tune their business. Previously, Messner created the consulting and strategic services group of San Francisco's ActiveTools and was director of sales at Experian. Halliday was formerly an account manager at Experian. Sightward develops software and services for marketers that helps predict customer response.




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