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May 12, 2017

Upscale fitness boutiques muscle out gyms

  • More people are willing to pay $25 or $40 for a single class held in a cool studio space with upscale finishes and a popular trainer.
    • By KELLI KENNEDY
    Associated Press

    Equinox photo
    Equinox, a leader in upscale gyms, has classes in everything from high-intensity interval training to yoga for $35 each.

    FORT LAUDERDALE, Fla. — As upscale fitness boutiques are exploding in popularity, some of the nation's largest big box gyms are opening small studios with high-end amenities, “it” trainers and specialized workouts that consumers can pay for on a class-by-class basis.


     
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