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September 28, 2018
Outdoor gear co-op REI promoted chief creative officer Ben Steele to executive vice president and chief customer officer, and hired Curtis Kopf as chief digital officer. Both are new positions focused on enhancing member experience. Steele served in creative and leadership roles at several advertising and design agencies prior to joining REI four years ago. Kopf comes from Premera Blue Cross, having worked in senior roles at Alaska Airlines, Microsoft and Amazon. He reports to Steele.
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