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December 3, 2019

For banks, data on your spending habits could be a gold mine

  • Banks are increasingly aware that they could be sitting on valuable information that can be used to predict — or sway — where you spend.
    • By ANICK JESDANUN
    AP Technology Writer

    NEW YORK — There's a powerful new player watching what you buy so it can tailor product offerings for you: the bank behind your credit or debit card.

    For years, Google and Facebook have been showing ads based on your online behavior. Retailers from Amazon to Walgreens also regularly suction up your transaction history to steer future spending and hold your loyalty.


     
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