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November 5, 2020

Ste. Michelle Wine Estates has appointed Derika Legg as vice president, West Region. She will lead the company's sales organization in the seven-state region that includes Washington, Oregon, California, Idaho, Montana, Alaska and Hawaii. Legg joins Ste. Michelle from a consultancy she founded in 2016 – D2 Consulting and On The Horizon Coaching – where she specialized in helping small to mid-size beverage startups launch and expand regionally and nationally. Previously, Legg spent seven years with PepsiCo in a variety of roles including national account manager, director of innovation and senior director of business development.