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March 4, 2021

Bed Bath & Beyond hopes to revive brand

  • The reset includes remodeling approximately 450 stores and eliminating poor performing labels, brands and products.
    AP Retail Writer

    NEW YORK — Bed Bath & Beyond will launch a slew of new store brands to lure younger customers in a bid to energize sales at the home retail chain.

    The chain will begin selling eight new store brands this year, six of them in the first half of 2021.

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