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May 12, 2021

Amazon

Amazon released its 2020 Brand Protection Report which provides a comprehensive view of how it ensures customers shop from authentic products in its stores. Amazon makes investments in dedicated teams and machine learning technology to proactively protect customers, brands and its selling partners from counterfeiters, and to hold them accountable if they attempt to sell fakes through Amazon. In 2020, Amazon invested more than $700 million and employed more than 10,000 people to protect its stores from fraud and abuse. Only 6% of attempted account registrations passed Amazon's verifications processes and listed products for sale, and Amazon seized more than 2 million products that were sent to its fulfillment centers and that it detected as counterfeit before being sent to a customer. Amazon established its Counterfeit Crimes Unit to build and refer cases to law enforcement, undertake independent investigations or joint investigations with brands, and pursue civil litigation against counterfeiters.




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