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June 10, 2021

ZoomInfo

ZoomInfo, a provider of go-to-market intelligence solutions, has acquired Insent, a conversational marketing platform that identifies website visitors in real time, and uses artificial intelligence and advanced lead routing rules to initiate real-time conversations. Powered by Insent's chatbot technology, ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing and connecting prospects to the right account owners in real time. Teams will be able to engage with visitors by using Insent's existing integrations within their customer relationship management platforms, marketing automation systems and collaboration software. Founded in 2018, Insent is based in Seattle, and has offices in Canada and India. ZoomInfo is headquartered in Vancouver.




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