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August 6, 2021
Hiya announced Sarah Franklin, president and CMO at Salesforce, has joined its board of directors. Prior to becoming president and CMO, Franklin was executive vice president and general manager of Platform and AppExchange, where she led Salesforce's developer initiatives with a focus on democratizing technology. In her 13 years at Salesforce, Franklin has helped launch Trailhead, Salesforce's gamified online learning platform. Hiya also added Aaron Martin as chief financial officer and Bill McAleer as a board advisor. Martin brings experience in strategic growth, financial planning and analysis, and investor relations with several leading technology companies, including Yapta, which was acquired by Coupa Software in 2019. McAleer is managing director at Voyager Capital and brings a long track record of advising and investing in high growth startups. Hiya's Voice Performance Platform connects businesses with their customers, helps carriers secure their networks, and protects people from spam and fraud calls.