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August 25, 2021

Traject

Traject, a suite of digital marketing tools backed by ASG, has acquired Loomly, a brand success platform that empowers marketing teams to manage every aspect of their social media communication. Loomly is the fourth social media company to join the Traject portfolio and ASG's 39th acquisition overall within the past 5 years. Loomly was founded in 2016 by Thibaud and Noémie Clément. The Traject suite includes: reputation and review management software Grade.us and GatherUp, SEO software AuthorityLabs and Traject Data, dashboarding software Cyfe, social media management software Fanbooster, social media visual planner PLANOLY, and their most recent acquisition - Sendible, a social media management software for agencies and brands. Traject is headquartered in Bellevue. ASG, backed by Alpine Investors, is a software business that buys, builds, and operates market-leading vertical SaaS companies.




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