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November 23, 2021


Knack, a custom gifting firm, has raised $3.5M in Series A equity investment to support the company's growth in the personal and corporate gifting space. The latest fundraising round was led by Seattle-based Second Avenue Partners. As part of the equity investment agreement, Second Avenue's partner and co-founder, Nick Hanauer will join the Knack board of directors. Founded in Seattle by Laura Jennings in 2015, Knack is a gift-giving e-commerce platform for personal, professional, and corporate gifting. For corporate customers, Knack also helps create gifts and programs that help with client appreciation and employee engagement. Each gift is delivered to the recipient's door, and includes a custom-printed card and optional video message personalized for the recipient. The Second Avenue equity investment closely follows a $6.5M senior debt package from Stonegate Capital which closed in July. Second Avenue Partners provides management, strategy, and capital for early stage companies in the Greater Puget Sound area.

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