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December 3, 2021
Visit Seattle hired Jessica Johnson as director of marketing. Johnson will oversee marketing initiatives and work closely with stakeholders to identify market opportunities and execute marketing campaign strategies. She will be responsible for promoting the destination and building brand awareness on behalf of the city, county, and region through multi-channel campaigns with a focus on uplifting voices of historically disadvantaged neighborhoods and BIPOC communities. With more than 20 years of experience in strategic marketing, Johnson most recently served as the director of marketing and business development at Wild Gravity. She also helped launch Votiv, a Seattle-based label, artist management and music publishing company.