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January 12, 2022
T-Mobile
Bellevue-based T-Mobile has acquired Octopus Interactive, a national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile's advertising technology business, in expanding its offerings for marketers. Octopus helps brands reach audiences through video ads presented on screens inside rideshare vehicles, and enables brands to execute comprehensive geo-targeted campaigns across a range of consumers. Beyond the rideshare network, this acquisition will connect Marketing Solutions with big brands like current Octopus clients Audible, Fox Entertainment and Philo.