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March 1, 2022

soona

soona, a virtual photo and video studio for e-commerce, announced it is expanding operations to the Seattle metro area as of March 1, 2022. soona allows brands to create content for e-commerce and marketing through its virtual photo and video shoot technology. The company has over 9,000 brand customers and helps businesses meet the demand for e-commerce visuals through an online platform that provides everything a brand needs to plan and experience a photoshoot and then get their content entirely online. soona's pro services marketplace connects brands with models and stylists. As part of soona's Seattle expansion, they will be adding Northwest stylists, hair and makeup, and human and pet models to their pro services marketplace. soona's Seattle studio will be headquartered in the SoDo neighborhood, 4786 1st Ave. S., Seattle WA 98134. The location is a partnership with Saltbox, a premiere co-warehousing brand for e-commerce stores. In January of 2022, soona raised $35 million in Series B funding, led by Bain Capital Ventures. This funding will be used to fuel growth in both product and capacity, led by the expansion into the Northwest market. soona was founded in 2019 by Liz Giorgi and Hayley Anderson after the successful acquisition of their first business, Mighteor.




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