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April 12, 2022

Imperative

Seattle-based Imperative, an enterprise peer coaching platform, announced J.R. Jesson has joined as chief technology officer. Jesson has led engineering and product for six start-ups, including two he founded. Most recently, as an affiliate of the Feld Group Institute, Jesson helped clients such as Southwest Airlines and American Century Investments build leadership capacity for business and technical agility. Imperative combines AI technology and behavioral science to manage, scale, and measure peer coaching programs that address the needs for social connection and learning. Since its launch in 2020, companies like Microsoft, Hasbro, Accolade, GSK, Boston Scientific, Airbnb and Zillow have adopted the platform. Imperative is a B Corporation founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital.




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