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July 12, 2022

Nintendo

Pritchard

Nintendo of America named Devon Pritchard executive vice president of sales, marketing and communications, following her tenure as the acting executive in that role since November 2021. A member of the Nintendo of America team for 16 years, Pritchard previously served as executive vice president of business affairs and publisher relations. While serving as the acting head of sales, marketing and communications, Pritchard has overseen major Nintendo Switch game launches like Pokémon Legends: Arceus, Kirby and the Forgotten Land and Nintendo Switch Sports. Moving forward, Pritchard will oversee strategy and execution across the U.S. and Canada. In her new role, Pritchard will be report to Doug Bowser, president of Nintendo of America. Nintendo of America, based in Redmond, serves as headquarters for Nintendo's operations in the Americas.




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