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October 18, 2022

Sinclair Broadcast Group

Sinclair Broadcast Group named Valerie Koonce vice president/general manager of KBOI/CBS and KYUU/CW in Boise. Koonce, who most recently served as marketing sales manager for KUTV, Sinclair's Salt Lake City television station, will return to Boise, where from 2014-2018 she was the station's general sales manager. Throughout her career, Koonce has held several sales roles including director of sales at Neuhoff Communications, senior account executive at KSTU/FOX 13 in Salt Lake City and local sales manager at ABC4 and CW30 in Salt Lake City. She began her media career as a new business account executive at KUTV, then owned by Vicacom. Koonce holds a degree from the University of Utah and currently serves as president of the Magic Valley Advertising Federation in Idaho. Sinclair Broadcast Group is a diversified media company and provider of local news and sports. The company owns, operates and/or provides services to 185 television stations in 86 markets.




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