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November 10, 2022

Nintendo counting on forays beyond video games to boost fans

By YURI KAGEYAMA
AP Business Writer

TOKYO — Nintendo hopes to leverage a new Super Mario movie, various merchandising and theme parks to draw more people into playing its video games, President Shuntaro Furukawa said Wednesday.

Nintendo content, including Donkey Kong and Pokemon, has drawn fans over more than four decades, with parents and grandparents now playing games with children. But the intellectual property now extends beyond games, Furukawa told reporters and investors in an online presentation.


 
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