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November 17, 2022
Boise-based Appdetex announced the company’s rebrand to Tracer and the launch of the next generation of its flagship Tracer Platform. The SaaS platform leverages human-in-the-loop AI and machine learning to continuously trace, analyze and mitigate brand misuse across global Web2 and Web3 digital sources, including online marketplaces, NFT marketplaces, social media channels, mobile app stores, domains, websites, online advertising and paid search channels. Built on more than a decade of real-world brand protection experience, the Tracer Platform enables businesses to decrease the mean time to detect and enforce instances of brand misuse. Tracer’s latest investments in product engineering and data science have resulted in advancements across all core functionality of the next-generation Tracer Platform, including Tracer Protect, which provides online brand protection. Tracer Protect automates the detection of infringing content, the classification and scoring of infringements, the correlation of bad actor networks, and the enforcement of customer directives.