May 26, 2023

Nike

Williams

O'Neill

Beaverton, Oregon-based Nike announced senior leadership changes: Heidi O'Neill, currently president of consumer and marketplace, will become president of consumer, product and brand; Craig Williams, currently president of the Jordan brand, will become president of geographies and marketplace; Matthew Friend, executive vice president and CFO, will expand his responsibilities to include procurement, global places and services, and demand and supply management; Sarah Mensah, vice president/general manager of North America, will become president of the Jordan brand; Andy Campion, chief operating officer, will take on a new leadership role as managing director of strategic business ventures; and Scott Uzzell, currently CEO of Converse, will become vice president/general manager of North America, reporting to Williams.

A 24-year Nike veteran, O'Neill's previous roles include president of Nike Direct, accelerating Nike's retail and digital-commerce business. O'Neill was also responsible for creating and leading Nike women's business.

Williams will lead Nike's four geographies and marketplace across its direct and wholesale business. In addition, Williams will lead Nike's supply chain and logistics. Williams joined Nike in 2019 as president of the Jordan brand. Williams has decades of enterprise experience building global brands and creating consumer relationships.

As part of his new role, Campion will oversee Nike Virtual Studios and lead teams across Nike's world headquarters and Los Angeles-based offices.

Michael Spillane, president of consumer creation, will retire later in 2023 after 16 years with the company.

Uzzell's successor will be named shortly.