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November 8, 2023

Starbucks updates reinvention strategy, puts focus on ‘purpose-defined' stores

By JOURNAL STAFF

Photo by Homejab [enlarge]
Starbucks may build new stores in new cities. It opened this store earlier this year in Port Angeles.

Starbucks Coffee Co. last week announced an update to its long-term growth strategy. Dubbed the “Triple Shot Reinvention with Two Pumps,” the new strategy builds on the original “Triple Shot” reinvention plan, which was unveiled by Starbucks founder Howard Schultz at the company's Investor Day in September 2022.


 
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