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January 12, 2024

Adaptiva

Baker

Adaptiva announced that Anne Baker has returned to the company, where she previously served as vice president of product management and marketing, to now head marketing initiatives worldwide. As chief marketing officer, Baker will lead growth programs and drive market awareness for Adaptiva's autonomous endpoint management products. Baker has more than 25 years of technology marketing experience at high-growth companies. Prior to Adaptiva, she was head of worldwide partner programs at analytics and AI company Teradata, where she drove go-to-market activities with AWS, Google and Microsoft, as well as the hundreds of partners in the Teradata ecosystem. Baker also served as general manager of partner marketing at the AI-powered contract intelligence company Icertis. Adaptiva is headquartered in Kirkland, with offices in Chicago and London.




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