February 15, 2024

Embrace Whidbey and Camano Islands

Loercher

Morascini

Embrace Whidbey and Camano Islands added two new members to its creative team. Inge Morascini will lead marketing efforts in the position of public relations and marketing director, overseeing implementation of the county's new approach to regenerative tourism. She will act as spokesperson for the destination marketing organization, representing tourism in Island County at the county, state, and national level. Krista Loercher was named Embrace program manager, and will engage the community, businesses, non-profits and government in the principles of regenerative tourism. Building on the Regenerative Places program conceptualized in partnership with the Transformational Travel Council, this approach to tourism supports and builds healthy relationships with local communities. It promotes care the islands' environment and culture from visitors. Morascini comes from both corporate and agency marketing backgrounds, having held executive level vice president positions in both marketing and creative direction, and most recently served as executive director at the Langley Chamber of Commerce. Morascini has been on the board of Island County Tourism since 2016. She will take the position previously held by Sherrye Wyatt. Loercher is the owner and operator of Whidbey Island Kayaking. She was recently re-elected to her second term as a South Whidbey Park and Recreation District Commissioner. Other members of the creative team are Laura Hilton, film liaison; Jack and Diane Penland with Computerpix digital marketing, Osborne Northwest Public Relations, media and influencer relations; and Rosencranz Productions, graphic design.