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March 6, 2024

Target launches new paid membership program

By ANNE D'INNOCENZIO
AP Retail Writer

NEW YORK — Target, looking for ways to add sales, is relaunching its Target Circle loyalty program including a new paid membership with unlimited free same-day delivery in as little as an hour for orders over $35.

The loyalty program called Target Circle 360 will launch with a special offer for new members for $49 per year from April 7 through May 18. The current Target Circle program has more than 100 million members. The relaunch comes as Target aims to copy the success of Amazon's juggernaut Amazon Prime and follow Walmart's membership program.


 
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