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March 14, 2024
Seattle-based Syncro, a B2B SaaS company serving the managed services provider (MSP) industry, appointed Tim Lasonde as channel chief. Lasonde is replacing Ian Alexander, co-founder of Syncro, who will remain with the company as a strategic advisor. Bringing more than two decades of MSP industry expertise, Lasonde has held various roles from technician to president and COO of NSK. His guidance culminated in the successful acquisition of NSK by Focus Technology. After the acquisition, Lasonde assumed the role of senior vice president of managed services at Focus Technology. As channel chief Lasonde will spearhead strategic development initiatives, while fostering enhanced communication and collaboration with channel partners.