April 5, 2024

Symetra

Galda Joyce

Alexander

Symetra Financial appointed Soraya Alexander and April Galda Joyce to its board of directors. Alexander is chief operating officer of online fundraising platform GoFundMe and president of its subsidiary, Classy. Galda Joyce was most recently CEO and director of Beat Capital Partners Americas. At GoFundMe and Classy, Alexander oversees product, engineering, sales, marketing, technology and operations for the software division. Previously, Alexander was COO at Classy. As a member of the executive team, she played a key role in growing the company's valuation and market presence, resulting in its acquisition by GoFundMe. Prior to Classy, Alexander was with Dick's Sporting Goods as director of loyalty programs and as senior manager, where she led the company's omnichannel customer experience team. At Beat Capital Partners Americas, Galda Joyce established Beat's U.S. platform, capacity and initial managing general agents. She was previously a managing director with Global Atlantic Financial Group, where she held multiple executive roles, most recently as chief culture officer. She also served as one of two Global Atlantic directors at the Forethought Variable Insurance Trust, a $4 billion SEC-registered mutual fund complex. Galda Joyce began her career as an analyst at Goldman Sachs in New York in 1999 before becoming a founding member of the predecessor to Global Atlantic, the Goldman Sachs Reinsurance Group. Symetra is a diversified financial services company based in Bellevue.