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April 25, 2024
Seattle-based Novelty Hill Capital announced the recent sale of Firehook Bakery, a baking business specializing in artisanal baked goods, to Forward Consumer Partners, a private equity firm that invests in branded consumer businesses. Novelty Hill Capital served as the exclusive financial advisor to Firehook on the deal. Established in 1992 by founder Pierre Abushacra, Firehook began as a neighborhood bakery in Old Town Alexandria, Virginia, and has risen to become a national artisanal cracker brand. Novelty Hill Capital is a middle-market investment bank and financial advisory firm with expertise in mergers and acquisitions, raising capital, and evaluating strategic alternatives throughout the consumer, industrial and agribusiness value chains. Michael Barber is the CEO and managing director of Novelty Hill Capital.