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May 3, 2024

Columbia Sportswear

Columbia Sportswear hired Michael Minter as vice president of the company's SOREL brand. Minter has spent nearly 20 years in creative and marketing leadership roles for brands such as Sanuk, Billabong, Keen, DC, and Reef. His work has ranged from advertising campaigns to global retail concepts to high impact collaborations. Columbia Sportswear was founded in 1938 in Portland. In addition to the Columbia brand, Columbia Sportswear also owns the Mountain Hardwear, SOREL, and prAna brands.




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