August 1, 2024

Visit Seattle

Byington

Following a nationwide search, Visit Seattle announced that veteran Seattle marketing executive Stephanie Byington will be its next senior vice president and chief marketing officer. For over two decades, Byington has led marketing for several Seattle area brands including Slalom, Ste. Michelle Wine Estates, TCS World Travel, Nordstrom, and Starbucks. At Visit Seattle, Byington will oversee all marketing and brand development initiatives to promote tourism to the city across travel segments, including meetings and conventions, leisure, transient, and international markets. Byington has extensive experience in the travel and tourism space, having served as vice president of marketing and product development at tour operator TCS World Travel, as well as director of global advertising and sponsorships for Continental Airlines. At TCS World Travel, she won the Global Leadership Award from Travelopia (its parent company) in 2019. Byington also has broad expertise in the brand and experiential marketing spaces. In her previous role as senior director of marketing at consulting firm Slalom, she developed Slalom's first-ever global brand marketing campaign. Before Slalom, she was director of product innovation at Ste. Michelle Wine Estates. Byington replaces Visit Seattle's former CMO and SVP Ali Daniels, who was with the organization for over 12 years and now serves as SVP marketing for Seattle Kraken.