April 24, 2025

DWFritz Automation

Barcey

DWFritz Automation, a global provider of precision metrology, inspection, and assembly automation solutions, named Brent Barcey as its vice president and general manager, advanced manufacturing solutions. Barcey will develop and execute DWFritz Automation's go-to-market strategy for build-to-print solutions for manufacturing customers. Barcey brings over 25 years of leadership experience in robotics, logistics, fulfillment, business development, automation and material handling. He is a seasoned executive with experience developing strategic partnerships, as well as automation and robotics solutions tailored for complex material handling and manufacturing challenges. Prior to joining DWFritz Automation, Barcey served as senior vice president of corporate development at Osaro. Prior to his time at Osaro, he held the vice president of sales & business development position at Plus One Robotics, where he helped the automated material handling solutions provider expand its presence throughout the European Union. He also served as FANUC America's executive director of global sales. Barcey currently serves as co-chair of MHI's The Robotics Group where, through collaboration and shared expertise, he works with other industry leaders to shape the future of automation and advanced manufacturing. Established in 1973, DWFritz Automation is based in Wilsonville, Oregon.