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June 20, 2025

The SEER Group

The SEER Group, a collection of residential and commercial HVAC, electrical and plumbing companies, has continued its expansion in the Pacific Northwest through the acquisition of Oregon's Associated Heating & Air Conditioning. Led by Kevin Brooks and Trisha Peterson, Associated Heating & Air Conditioning has been a cornerstone of the greater Eugene area for nearly five decades. “We've spent 47 years earning the trust of our customers and building a culture our team is proud of. This is the next chapter,” said Brooks. Peterson added, “SEER recognized who we are. They understood the value of our name, our people, and the way we do business.” Associated's customers will continue to be served by the same team, now backed by SEER's expanded resources, operational support, and network of partner brands. This is another step in SEER's strategy to grow alongside founder-led brands that deliver top-tier service and stay true to their local roots.




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