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August 28, 2025

Cracker Barrel keeping old-time logo design after uproar

  • The tempest over the logo began last week, when the company announced plans for a simplified design.
    • By DEE-ANN DURBIN
    AP Business Writer

    AP Photo/Rogelio V. Solis, File [enlarge]
    Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”

    Cracker Barrel said late Tuesday it's returning to its old logo after critics protested the company's plan to modernize.


     
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