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September 4, 2025

Macy's focus on fresh product lines, improved customer experience begins to show results

  • The department store chain reported its first increase in same-store sales since 2022.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    iStock image
    Industry analysts, who had expected a 0.5% decrease, were caught off guard by the swing and the company's shares rocketed 19% higher Wednesday.

    NEW YORK— Macy's raised its expectations for the year and reported the first increase in same-store sales since 2022 after the department store chain intensified its focus on modernizing stores and improving the customer experience.


     
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