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October 1, 2025

Nintendo

Pritchard

Bowser

Redmond-based Nintendo of America Inc. (NOA) has announced that Doug Bowser will retire as president and chief operating officer at the end of this year, after more than a decade in multiple leadership positions. He will be succeeded by Devon Pritchard, a 19-year veteran of the video game industry and long-standing member of the NOA leadership team. In addition, Satoru Shibata will join NOA as chief executive officer, while continuing his roles as managing executive officer and corporate director, member of the Board at Nintendo Co. Pritchard will also join the NOA Board of Directors and become a Nintendo Co. executive officer.

Bowser's tenure included delivering the Nintendo Switch system and the launch of Nintendo Switch 2 in the Americas. Also during his time with Nintendo, the company saw significant expansion into entertainment ventures such as theme parks and films.

“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” said Bowser. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers.”




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