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November 4, 2025

Tech Soft 3D

Payne

Tech Soft 3D, a global provider of engineering software toolkits and 3D data conversion and visualization solutions, has appointed Robbie Payne as chief executive officer. He succeeds founder Ron Fritz, who will transition to executive chairman where he will help guide strategic direction and continue to leverage his industry relationships to further accelerate Tech Soft 3D's growth and acquisition strategy. Payne, previously an executive-in-residence at Battery Ventures, brings over two decades of leadership in scaling SaaS and industrial technology businesses. Before joining Tech Soft 3D, he served as CEO of Battery-backed manufacturing software provider CAMBRIO and kitchen automation company QSR Automations. Founded in 1996, Tech Soft 3D is headquartered in Bend, Oregon, and operates offices in the United States, France, England, Japan, Germany, and Norway, and is backed by Battery Ventures.




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