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December 23, 2025

Instacart ends a program where users could see different prices for the same item at the same store

NEW YORK (AP) — Instacart said Monday that it's ending a program where some customers saw different prices for the same product ordered at the same time from the same store when using the delivery company's service.

The program was meant to help grocers and other retailers learn more about what kinds of prices customers would pay for items, similar to how stores offer different prices for the same products at different locations. But it raised alarms after a report from Consumer Reports and two progressive advocacy groups, Groundwork Collaborative and More Perfect Union, said Instacart offered nearly three out of every four grocery items to shoppers at multiple prices in an experiment.


 
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