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January 29, 2026

Holidays and a viral bear cup drive strong quarterly sales at Starbucks

  • Starbucks Chairman and CEO Brian Niccol said the results show turnaround efforts are working.
    • By DEE-ANN DURBIN
    AP Business Writer

    Photo by Joshua Trujillo/Starbucks [enlarge]
    The $29.95 glass Bearista cups sold out almost immediately during the holidays.

    Starbucks reported strong fiscal first quarter as holiday drinks and a viral bear cup helped drive sales.


     
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