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February 9, 2026
NEW YORK — Barbara Goldberg brings a stack of newspapers to the office every day. The CEO of a Florida public relations firm scours stories for developments relevant to her clients while relishing holding the pages in her hand. “I want to touch it, feel it, turn the page and see the photos,” Goldberg said.
Generation Z employees at O'Connell & Goldberg don't get her devotion to newsprint when so much information is available online and constantly updated, she said. They came of age with smartphones in hand. And they spot trends on TikTok or Instagram that baby boomers like Goldberg might miss, she said.
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