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May 16, 2014
Lease Crutcher Lewis
Obliteride is the Fred Hutchinson Cancer Research Center’s annual bicycling-community fundraiser for cancer research.
Lewis led the No. 1 fundraising and No. 1 rider/volunteer team in 2013’s inaugural event. Funds will be used to support promising research in the areas of highest need, as well as prostate cancer and pediatric brain cancer.
From the start, the Lewis team decided to go big. In early 2013, Lewis leaders were approached by Fred Hutch to support their idea to hold a bike-ride fundraiser to help “obliterate cancer,” and immediately signed on and committed $40,000 to be the volunteer program sponsor. Lewis also helped promote the event through blogs, jobsite signage and construction-community contacts.
Lewis commissioned a custom-designed bike jersey that sported the logos of client and subcontractor partners, and dozens of Lewis employees volunteered at the event. (A Lewis employee’s family of six including kids! was so inspired by the Obliteride effort that they made the trip up from Portland just to volunteer.)
In the end, Lewis garnered pledges from hundreds of sources to raise over $126,000, and their team of 91 riders and volunteers set a record for participation.
The event raised more money for a local organization than any other bicycling fundraiser in the Northwest a whopping $1.9 million for cancer research.
Lewis has already committed to once again be the event’s volunteer program sponsor.