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June 6, 2001

Making the most of your PR plan

  • Dedicate at least two hours a week to a PR plan, and boost your firm's credibility by getting the word out on newsworthy events.
    • By CATHERINE GUSTAFSON
    Otak

    The other week, I attempted to pitch an event to a number of local press contacts. While the contacts fortunately made this as painless as possible (I think they withheld laughter while I stumbled over words), I realized how important it is for marketers to know how to do public relations. After all, if we don’t do it, who will?

    There are numerous reasons to have PR: a new hire, a promotion, awards, events, new exciting projects, successful completed projects, expert opinions, community service/outreach project or to generate interest on a class offering.


     
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