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March 5, 2026

Everything you need to know about Apple's ‘big week' of product launches

  • The tech titan is introducing a new budget-friendly iPhone 17e, a new entry-level Macbook Neo, and updated iPad Air models.
    • By SHAWN CHEN
    AP Technology Writer

    Photo by Jonathan Raa/NurPhoto via AP [enlarge]
    Apple recently saw its quarterly earnings rise to a new record, thanks to strong sales of its iPhone 17 models.

    NEW YORK — Apple CEO Tim Cook promised a “big week” of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai.


     
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