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May 24, 2024

Sour Patch Kids Oreos? Peeps Pepsi? What's behind the weird flavors popping up on store shelves

  • Companies are responding to the expanding tastes of consumers while trying to keep brands relevant.
  • By DEE-ANN DURBIN
    AP Business Writer

    Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a “shock flavor,” like Hidden Valley Ranch or pizza.


     
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