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November 1, 2024

At 50, Hello Kitty is as ‘kawaii' and lucrative as ever

By YURI KAGEYAMA and LISA LEFF
Associated Press

Image from iStockPhoto


TOKYO — Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a national tour. And that's just in Japan, her literal birthplace but not the one listed in her official biography.


 
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